We were tasked with journeying up to Seattle to one of our favorite filming locations, the stunning Redhook Brewlab, to create a brewer’s video for Redhook’s newest addition to the Big Ballard line “Hazy Big Ballard”. After scouting a shot we found dynamic, we sat down with lead innovation brewer Joel Kosic and rolled cameras. Joel eyeballed the can of Hazy Big Ballard and immediately remarked ‘if this can doesn’t say 80s, I don’t know what does’.
Soon the interview was over and we were back in the editing bay. We cut down the interview to a story edit to share with the Redhook brand team, just the conversation with Joel, nothing else added. We discussed removing the line about the 80s look of the can, as we weren’t sure if the brand team would enjoy the comparison (you never know what may be going through a designer’s head). In the end we decided to leave it in, and thankfully we did. When we received our first round of feedback for the story, the brand manager loved Joel’s observation so much it let him to ask ‘Can we lean really hard into the 80s for this video?” Our response was ‘uh… yes please!’ The result is a fun 90 second love note to VHS, synths, Miami Vice, and for those 80s kids who pay close attention, the Wonder Years!
