Our prolific years-long partnership with Redhook has produced an incredible library of beautiful work we’re so very proud of, and this task for El Sonido ‘The Sound’ Mexican Lager was one of the first.  We travelled up to emerald city Seattle for three on camera interviews, one with Redhook’s lead innovation brewer, another with the local artist who designed the can, and another with the founder of SMASH, a non-profit dedicated to getting musicians medical coverage.  Here we explore how El Sonido began as a small batch, then grew so much in popularity that it landed on shelves at stores across the Pacific Northwest!