Widmer Brothers Brewing and the Portland Timbers are the longest standing craft beer partnership in the MLS, and the goal of IPA ’til I die (garnering its namesake from the Timbers army ballad ‘Rose City ’til I Die’) was to provide a clean, bright IPA with bold and citrusy hops for fans enjoying the game from a stadium seat in Providence Park or kicked back in their own living room recliner. We were tasked with filming the Timbers Mascot ‘Timber Joey’ at Providence Park, where we walked the stadium with our friend the Canon C300, a six pack, and our friends at Widmer Brothers Brewing and The Portland Timbers. The result is a 30 second TV spot for the Pacific Northwest Region. Cheers!